In various writings of existing brands in the world, we often see the addition of a specific symbol in small size. Among them are the symbols of the form ©, ®, ™ and ℠. The symbols are usually placed behind the writing of the brand or logo.
These symbols have special meaning, which is essentially to deter others who either intentionally or unintentionally plagiarized brand. In addition, it also indirectly tells the market that the product or the work is being protected rights under the law or has filed a permit.
The use of these symbols can be different protection in different countries. On average, every country in the world already have laws that regulate the use of such symbols, which are generally under the trade laws. Here’s more information about these symbols.
™ (Trade Mark)
Trade Mark symbol used as a distinguishing mark by individuals, business organizations or other legal entity, to identify their products or services to consumers. Signs are emerging from a unique source and to differentiate from the other product, service or other legal trademarks. ™ are usually put on a brand that has not been registered, but can be a differentiator with other products. However, because the policies differ from country to country, like in the United States, the use of ™ has been providing legal protection for brand owners, because United States adopting a “first in use” system. Means the owner of the brand already using the brand and have it.
℠ (Service Mark)
This sign used to promote services. So marked is the introduction of such services rather than on its product packaging. An example is a communication service or a voice, which could use the symbol in the form of sound. Concrete examples that are easy to understand is like the company AT&T, which uses a dial tone female voice mentions the company name to describe their services. So also with MGM which uses sound lions roar for their films.
This symbol has a length “Racol” which is Registered & Authorized Company Logo. Symbol function is to inform the market, the brand has been registered in the trademark office of the local country. Legal protection of a brand that has given these symbols may vary from one country to another country. In some countries, the inclusion of the symbol is there that simply means that the brand has been registered. But not necessarily be the local state providing legal protection for the brand with the symbol. In short, it’s just a symbol to inform the market that the brand has been registered.
This symbol is a sign of intellectual property rights. Intellectual property that has this symbol it means to give creators full rights within a certain time frame. Rights acquired by the owner can be varied for example:
- The right to broadcast or display the work in radio or television
- The right to sell or assign the their rights to others
- The right to display the work publicly
- The right to form a diversification of his work, or work that was adapted from the original work
- The right to import and export the work product.
- The right to reproduce the work and sell it.
The symbol © can be applied in the form of anything from an idea or information that has been printed in a tangible medium. Some laws in certain countries there are familiar with the term “moral rights” of creators of a work, the example is to include the name of the creator, in a work of art.
Use of the symbol © can be used even if the work can not be proved by a certificate of copyright, since copyright protection is automatic or automatic right. However, with the certificate of copyright can be formal proof at the time of enforcement. Once again, the application of the law of trade between countries with one another can be different, so the symbol must be defined precisely by observing the law of the country concerned.