Today, developments in the world of mobile devices is growing rapidly. Let’s say that smartphones and tablet PCs. Along with the increasing use of mobile devices, Google take appropriate steps to improve services in mobile advertising. Thus it is predicted that Google’s revenue from mobile advertising will increase.
The statement disclosed by Larry Page, Google’s Chief Executive Officer, who said that Google is targeting to reach the mobile advertising revenues of U.S. $ 5 billion. Even according to the predictions of analysts Jim Friedland, from research institutes Cowen, Google’s mobile advertising is expected to reach even greater, amounting to U.S. $ 5.8 billion in 2012.
Google’s response to the development of mobile devices was very positive. In other words, Google already knows where the opportunities and the future are, including how the development of technology in the future.
According to the analysis of the research institute in 2011, Google earned about U.S. $ 7 per year of each smartphone device. If the amount of the total, then the Google of mobile advertising revenue is U.S. $ 2.5 billion in 2011 ago.
In 2011 the number of smartphone users is estimated at 509 million. This amount is expected to rise nearly doubled to 914 million by the end of 2012, with the more advanced smartphone technology and the more choices for consumers.
From these calculations, Google’s mobile advertising revenues are also expected to double from U.S. $ 2.5 billion to U.S. $ 5.8 billion in 2012. Advertising revenue from each device is also expected to increase from U.S. $ 7 to U.S. $ 8 in 2012.